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Symbolism of the Evil Eye

What is this bead and why is it attached to all your products?

I get asked this question all the time and I'd like to give you some background history and my reasons to what is the bead and why I chose it.

The evil eye is one of the strongest and most powerful ancient symbols in the world. It dates back as early as 5000 BC in Mesopotamia and has roots in Christian, Jewish, Muslim, Buddhist, and Hindu cultures.

The evil eye’s roots run deep, worn daily in antiquity and today, and for good reason — since the dawn of time, human beings have turned towards talismans and symbology for protection and guidance. The intention of the evil eye has always been the same — to ward off any curse or malicious intent. 

The stone is an amalgamation of molten glass, iron, copper, water and salt.

It is believed that there are three different kinds of curses the evil eye protects against —  unintentional, intentional, and unseen. These manifest in things such as jealousy, someone wishing you bad luck, or negative energy surrounding you.

The eye sees all ignorance and wickedness and reflects it back to the one casting it via its malevolent glare. It is almost always featured on a blue background as it is a fierce colour of protection. 

Evil Eye


With almost the whole world utilizing this symbol we ask that you hold on to the bead and wear/display it daily to ward off negativity and protect of your house, family, office and more.

As ALL of our products are made from 100% Turkish Cotton and crafted in Turkey, I found it only fitting to incorporate this fundamental talisman in our products and provide our customers a watchful eye on what they hold dearly and tirelessly offering its loving protection.